Evaluating Cineworld’s digital channels, and redesign a desktop experience that specifically targeted improvements to acquisition, conversion, usability and accessibility.
Government Digital Services (GDS) have done no wrong, let’s get that straight to start with. I don’t speak to GDS teams, I’ve never worked on a GDS project, but I do know some very good people there, a few who have come through WAE.
In a recent article on The Register titled “GOV.UK, Chaos and Nightmare…”GDS get a real kicking for messing up swathes of Government websites in their drive to get everything under one domain. Poor design and chaotic management are blamed for failure of key sites including Visa & Immigration, through a far poorer understanding of what the public actually needed than the relevant government departments did, according to GDS’ own analysis.
Based on our work transforming both public and private organisations, my experience tells me that the problem lies not in GDS’ original remit or approach, but in the changing requirements of the client.......
A product designer with an unrivalled passion for creating amazing experiences, Chris founded WAE in 2003, launching the New York office in 2011
Tim heads up the awesome design team at WAE, which is comprised of information architects, visual designers and creative thinkers
Rachel leads our research & insight team, with stunning experience having run Samsung's EMEA research department.
As head of consulting Gareth specialises in helping clients navigate complex challenges and giving them confidence in what to do next.
International reach, local talent, happy clients
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