Evaluating Cineworld’s digital channels, and redesign a desktop experience that specifically targeted improvements to acquisition, conversion, usability and accessibility.
By Gareth Fryer, Director, wae
I recently read a great blog by product designer Alan Klement, which highlights the potentially disruptive effect of personas.
Personas generally focus on creating a story based on a customer’s attributes instead of a story that explains an action, or an all-important purchase decision.Klement’s conclusion is that personas leave the brain in an unsatisfied state and to fix this the brain decides to make up its own story about why a customer buys a particular product.
A product designer with a passion for creating amazing experiences, Chris founded WAE in 2003, launching the New York office in 2011.
Tim heads up the awesome design team at WAE, which is comprised of information architects, visual designers and creative thinkers.
Rachel leads our research & insight team, with stunning experience having run Samsung's EMEA research department.
As head of consulting Gareth specialises in helping clients navigate complex challenges and giving them confidence in what to do next.
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