Evaluating Cineworld’s digital channels, and redesign a desktop experience that specifically targeted improvements to acquisition, conversion, usability and accessibility.
Aldi provides the best broccoli. I’m not joking, it really does. Aldi also provides the best customer service, it listens to what its customers want, and what we want is good quality products at low prices. In my opinion, Aldi currently has one of the best customer experiences across all the supermarkets.
As such I read with great interest that Aldi has unveiled new-look, upmarket stores with fresh produce, well-known brands and in-store bakeries. But it makes me question whether this is what consumers are looking for from the Aldi brand.Aldi seem to have an innate understanding of what its customers are looking for. It knows that the modern consumer is cost savvy and isn’t taken in by obvious brand promotion. As such, it sells top-quality produce that is easily on par with other high-end retail supermarkets but at a reduced price. The downside to Aldi’s offering is that....
A product designer with an unrivalled passion for creating amazing experiences, Chris founded WAE in 2003, launching the New York office in 2011
Tim heads up the awesome design team at WAE, which is comprised of information architects, visual designers and creative thinkers
Rachel leads our research & insight team, with stunning experience having run Samsung's EMEA research department.
As head of consulting Gareth specialises in helping clients navigate complex challenges and giving them confidence in what to do next.
International reach, local talent, happy clients
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