Evaluating Cineworld’s digital channels, and redesign a desktop experience that specifically targeted improvements to acquisition, conversion, usability and accessibility.
By Chris Averill, CEO of wae
I was very fortunate to attend OgilvyOne’s Nudgestock event this year to discuss the future of customer experience and behavioural science. It was a day of challenges, ideas, experiments and scientific brain expansion. We now live in a world where the customer experience, or rather the customer’s experience of a brand, is the number one factor that 86% of businesses will compete on in 2016. Expectations were high at the event, since behavioural economics has never been more relevant, arguably business critical than it is today.
A product designer with a passion for creating amazing experiences, Chris founded WAE in 2003, launching the New York office in 2011.
Tim heads up the awesome design team at WAE, which is comprised of information architects, visual designers and creative thinkers.
Rachel leads our research & insight team, with stunning experience having run Samsung's EMEA research department.
As head of consulting Gareth specialises in helping clients navigate complex challenges and giving them confidence in what to do next.
International reach, local talent, happy clients
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